5 Proven Copywriting Frameworks
AIDA • PAS • BAB • 4Ps • FAB
Copywriting Framework
Choose your persuasion structure
What Are You Promoting?
Ad Settings
125 char primary, 40 char headline
2
My Drafts
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Framework Guide: AIDA
Attention → Interest → Desire → Action
Classic funnel: Hook attention, build interest, create desire, drive action
Best for: Awareness ads, product launches
2026 Ad Copy Best Practices
Layer Frameworks
Combine AIDA structure with BAB story in Desire section
Benefits Over Features
Focus on emotional and life-transforming impacts
A/B Test Hooks
Test multiple hooks to find what resonates most
Social Proof
Numbers and testimonials dramatically increase trust